If you have been focusing only on Google optimization, you might be missing significant potential from Bing, DuckDuckGo, Yahoo, and other search engines. Many of these engines source their data from Bing Webmaster Tools. Once your site is registered with Bing Webmaster, it will likely get indexed on DuckDuckGo and Yahoo without extra effort.
I used to think Bingβs traffic share was small. But after checking Google Analytics, I found valuable conversions from Bing and DuckDuckGo. That made me start taking Bing Webmaster seriously.
This article shows the complete steps to add your site to Bing Webmaster Tools until it gets indexed.
π Why You Should Add Your Website to Bing Webmaster #
Benefits include:
- Indexing on Bing, DuckDuckGo, Yahoo, and other search engines that use Bing data.
- Access to performance data from non-Google audiences.
- Keyword and traffic insights.
- Long-term SEO support through traffic diversification.
- Ability to manually submit new URLs for faster indexing.
If you see the value, letβs start the registration process.
π Step 1: Create a Bing Webmaster Account #
- Go to Bing Webmaster Tools.
- Sign in using a Microsoft, Google, or Facebook account.
- After logging in, you will see the main dashboard.
If you donβt have a Microsoft account, create a free one. Just like Google Search Console, Bing Webmaster requires an account to manage websites.
π Step 2: Add Your Website to Bing Webmaster #
- Click Add a Site in the dashboard.
- Enter your full website URL, for example
https://blog.zynji.my.id. - Choose whether to import data from Google Search Console or add manually.
- If adding manually, enter your XML sitemap. Example:
https://blog.zynji.my.id/sitemap.xml.
Tip: Ensure your sitemap is valid. Read my sitemap guide to speed up indexing.
π Step 3: Verify Website Ownership #
Bing offers several verification methods:
- Upload an XML file to the root directory (easiest method).
- Add a meta tag to your homepage HTML.
- Edit your DNS record.
I usually use meta tag or file upload for speed. If you use a CMS like WordPress, plugins like Rank Math or Yoast SEO provide built-in Bing verification.
π€ Step 4: Submit Your Sitemap #
After verification, go to the Sitemaps menu.
- Click Submit Sitemap.
- Enter your sitemap URL.
- Click Submit.
This helps Bing crawl your pages faster. Without a sitemap, indexing might take longer.
π Step 5: Monitor and Analyze #
Bing Webmaster offers useful data:
- Keywords bringing traffic.
- Click and impression data.
- Detected backlinks.
- Index status for each page.
This works like Google Indexing API but covers Bing and its partners. Use this data to improve content performance.
π Troubleshooting Bing Indexing Issues #
If your pages arenβt indexed after submission, try:
- Checking if the page has a
noindextag. - Reviewing robots.txt to ensure Bingbot is not blocked.
- Submitting URLs manually via URL Submission.
- Ensuring your web server is online and loads quickly.
If problems persist, read Bingβs documentation or discuss in SEO forums.
β FAQ #
Q: Will listing on Bing Webmaster also get me on DuckDuckGo? A: Yes, most pages will automatically appear on DuckDuckGo as it sources data from Bing.
Q: Is it free? A: Yes, 100% free, just like Google Search Console.
Q: Do I have to submit a sitemap? A: Not mandatory but highly recommended for faster indexing.
Q: Can I see keywords bringing traffic? A: Yes, all keyword data is available in the Bing Webmaster dashboard.
π Final Notes #
Registering your site with Bing Webmaster opens the door to extra traffic beyond Google. The process is fast and free. Make sure to optimize all your pages for the best indexing results.
If you want to speed up indexing across all search engines, read my guide on IndexNow, which is also integrated with Bing.